Case Study: a leading automotive brand boosts purchases and cuts CPL with Relay42

Increasing Purchases in Automotive With Journey Orchestration

A leading automotive brand faced the challenge of appealing to a younger generation and reducing its cost per lead. The company aimed to adopt data-driven marketing strategies and increase efficiency across its paid media channels, a goal made more difficult by the need to achieve pre-COVID lead levels with a reduced budget. To tackle this, they onboarded the Relay42 Platform through their partner CJ WORX.

The solution implemented by Relay42 involved gathering behavioral data from the website and connecting it to paid media channels for personalized retargeting. This approach led to significant results, including an 11% increase in purchase rate, a 46% increase in qualified leads, a 40% reduction in media spend, and an 81% decrease in cost per lead, greatly exceeding their initial target.