Case Study: Eneco achieves 300% higher conversion with Relay42

How Eneco Rolled Out a Hyper-personalized Omnichannel Strategy

Eneco, a national Dutch energy provider, wanted to improve the relevance of its 1-to-1 customer communications across multiple channels and respond in real time to customers’ changing needs. To do this, the company turned to Relay42 and its Customer Data Platform to support marketing automation and a next-best-action approach.

Relay42 helped Eneco integrate online channels such as email, display, social, search, and website interactions, along with offline channels like direct mail and outbound communications, enabling tailored offers and advice at the right moment. The results included a 300% higher conversion rate, stronger customer retention, and improved efficiency with reduced campaign costs through automation.

Eneco

Maroue Khazai

Lead Marketing Automation