Case Study: one of the country’s leading health payers achieves 11% more preventative screenings with Relay Network

One of the country’s leading health payers was looking to drive benefits usage, medical adherence and digital adoption using a secure and compliant engagement solution

A leading health payer was struggling with medical adherence and digital adoption among its members. The organization had invested in quality content and technology but needed a more effective and secure method to drive utilization of benefits, improve member education, and enhance overall engagement. The vendor, Relay Network, was engaged to help overcome these challenges.

Relay Network implemented its solution to deliver proactive, individualized communications to members. This strategy resulted in a remarkable 45% increase in contact rates, an 11% increase in preventative tests and screenings, and a 20% increase in members switching from brand name to generic drugs. The program's success was so significant that Relay Network's client was recognized with an award for Most Innovative Patient Education Campaign of the Year.