Case Study: Citizens Bank achieves 40% faster loan completions with Relay Network

Citizens Bank - Customer Case Study

Citizens Bank was struggling with a high drop-off rate in their student loan application process, which was lengthy and did not resonate with their millennial customers. They needed an agile solution to improve engagement and guide applicants through the process more effectively. To overcome these challenges, they worked with Relay Network to implement Relay's mobile messaging solution.

Relay Network deployed a mobile messaging platform that was launched within 30 days. This solution significantly reduced application completion time by 40% and increased completed loans by 10%. The success of the project was further recognized when Citizens and Relay received a Celent Model Bank Award for excellence in Digital Banking Transformation.

Citizens Bank