Case Study: Penguin Marketing achieves 188,500+ visitors and 1,000% ROI growth with Relativity SEO

Penguin Marketing - Customer Case Study

Penguin Marketing worked with Relativity SEO to grow its Vehicle History service, which helps consumers and businesses access vehicle history reports and other public records. The company had a strong offering but needed to reach the right North American audience and improve sales through more effective search marketing.

Relativity SEO implemented A/B testing across ad copy, landing pages, and the checkout funnel, while also tightening keyword targeting, reducing wasted spend with negative keywords, and strengthening SEO through competitor research, on-page/off-page optimization, and trustworthy link building. The campaign delivered a 352% increase in clicks, a 1,000% increase in ROI with spend up only 42%, #1 Google rankings for target keywords, and more than 188,500 additional organic visitors in six months.

Penguin Marketing

Jerry W.

Owner