Case Study: Research Company speeds up hair sentiment analysis with Relative Insight

Research Company - Customer Case Study

The research company, a specialist in hair products, faced a clunky and labor-intensive process for analyzing online consumer sentiment. Their manual method took weeks, could only handle small data samples, risked bias, and failed to uncover new intelligence. They challenged Relative Insight to deliver faster and better analysis using its language platform.

Using its comparative language analysis platform, Relative Insight processed and compared forum data from women with frizzy versus non-frizzy hair. The vendor delivered results in days instead of weeks, processing 100 times more data. This uncovered completely new, objective insights, such as the finding that consumers with frizzy hair were price-insensitive. This saved the research company thousands of pounds on the project and provided valuable intelligence to inform future product positioning and pricing.