Case Study: a leading UK gamers company achieves UK gaming market insights with Relative Insight

Leading UK Gamers Company - Customer Case Study

For a leading UK gamers company, Relative Insight used its language analysis technology to understand the differences in how gamers communicate in the UK versus the US. The challenge was to identify unknown thematic differences in their speech to advise on the best communication strategy for launching a game, such as God of War, into the UK market.

Relative Insight analyzed over 750,000 words from Twitter data. The solution revealed key insights: UK gamers are highly focused on price, trade-in offers, and limited editions, while US gamers focus more on live streaming and emotional expression. These results directly informed the client's marketing strategy, leading to implications such as promoting pre-order incentives and limited edition variants to better appeal to the price-conscious and aesthetically-driven UK audience.