Case Study: Holiday Letting Company trebles revenue with Relative Insight

Holiday Letting Company - Customer Case Study

Relative Insight assisted a holiday letting company that sought to improve its website conversion rate. The challenge was to identify which types of language were most and least effective at turning property views into actual bookings for the client.

The solution involved Relative Insight performing a comparative language analysis of the client's and its competitors' websites, along with consumer reviews. By identifying that language focusing on geographical beauty and relaxation outperformed activity-focused descriptions, they optimized the website's content. This led to a 217% increase in conversions and a 256% increase in revenue within one month.