Case Study: OB-GYN Associates cuts no-shows 46% and boosts rescheduling with Relatient

OB-GYN Medical Group Reduces No-Shows

OB-GYN Associates is a nine-provider women’s health group in Cookeville that was facing an 8.0% patient no-show rate and growing patient requests for appointment reminders. Practice Administrator Tina Holton reconnected with Relatient to deploy its appointment reminder/patient communication services, working alongside their Greenway PrimeSuite EHR.

Relatient’s messaging platform enabled automated reminders with phone cancellation and on-demand rescheduling, freeing slots for same-day work-ins and cutting lost revenue. The practice saw a 42% drop in no-shows in the first month, a 46% year-to-date decrease, a 9.2% increase in appointments rescheduled, improved patient satisfaction, and rapid ROI after implementing Relatient.

OB-GYN Associates

Tina Holton

Practice Manager