Case Study: Skanska improves website relevance and navigation with rek.ai

Skanska’s website is tailored to both customers, suppliers and candidates

Skanska, a major construction company, faced a challenge with its complex website serving multiple audiences like customers, suppliers, and job seekers. Visitors reported difficulty finding relevant content, creating a need to improve the user experience and streamline navigation. To address this, they turned to Rek.ai for its AI-powered personalization and search solutions.

Rek.ai implemented a solution featuring dynamic pages that promote tailored links and a new AI-driven search function. This provided relevant page suggestions based on each visitor's profile, such as directing students to career pages and customers to product information. As a result, Skanska significantly improved the accuracy of reaching its different target audiences and created a more dynamic, user-friendly homepage experience.

Skanska

Åsa Hägerlund

Web Manager