Case Study: Skellefteå Municipality improves user-friendliness and personalized guidance with rek.ai

AI shortens the way to the required landing page for Skellefteå municipality

Skellefteå Municipality faced a challenge with its digital presence, relying on manual processes to surface relevant information and lacking the ability to personalize content for visitors in real-time. To offer a world-class, data-driven user experience, the municipality partnered with vendor Rek.ai and implemented its AI solution on their new Sitevision CMS platform.

Rek.ai's solution provided personalized features like popular page quick links, adaptive search word suggestions, and relevant article recommendations. This implementation significantly improved user-friendliness and engagement. The measurable results include quick links receiving 25-49% of clicks, news recommendations getting 23-30% of clicks from searchers, and a 15-20% increase in content reading due to the related news feature.

Skellefteå Municipality

Maria Holm

Communication Strategist