Case Study: Liftopia recovers $714K and cuts cart abandonment 15% with Rejoiner

How Liftopia Recovered $714,000 and Reduced Their Cart Abandonment Rate 15% Just Last Winter

Liftopia, the online and mobile marketplace for ski and mountain activity tickets, was losing significant revenue to cart abandonment and needed better insight into why customers were dropping out of checkout. In November 2013, Liftopia turned to Rejoiner and its cart abandonment email program to identify abandoners, recover lost sales, and improve the checkout funnel.

Rejoiner helped Liftopia deploy the program through Google Tag Manager and built an automated, personalized two-email recovery sequence with frequency capping and cart regeneration. The campaign quickly delivered results, helping Liftopia recover more than $714,000 in revenue, remarket to over 27,000 customers, and reduce cart abandonment by 15%, with customers completing abandoned carts at a 50% higher rate than with their previous provider.

Liftopia

Jason Zhang

Product Manager