Case Study: NYC Bird Alliance achieves a bolder brand and website to grow engagement with REIT

NYC Bird Alliance launches a bold new brand and website with REIT in time for its 40th anniversary

The NYC Bird Alliance, a New York City nonprofit, faced the challenge of an outdated brand and website that hindered its visibility, engagement, and fundraising efforts, particularly with younger audiences. To support the launch of its ambitious new five-year strategic plan, the organization partnered with vendor REIT for a comprehensive rebranding and website redesign.

REIT developed a modern visual identity featuring a raptor in flight against the NYC skyline and created a bold, intuitive new website. The solution equipped the NYC Bird Alliance with a clear brand system and a robust CMS, effectively driving its strategic objectives and providing the tools for future growth. REIT delivered a platform that primed the organization to increase its influence and fully realize its potential as a leading conservancy voice.

NYC Bird Alliance