Case Study: Mil Gustos Hospitality Group reimagines NYC delivery dining with REIT

Mil Gustos Hospitality Group builds 3 delivery-only restaurant identities with REIT

Mil Gustos Hospitality Group, a New York City-based restaurant group, faced the challenge of adapting its business to the new normal following the COVID-19 pandemic. Owner George Constantinou sought to create distinct visual identities for new delivery-only kitchens and refresh the parent company branding. He engaged the vendor REIT for a comprehensive suite of branding services including naming, brand strategy, and visual brand system design.

REIT delivered unique and energetic visual identities for three delivery-only concepts: Dirty Birdy Wings, Fork N Greens, and a refreshed logo for Mil Gustos itself. The solution emphasized individuality for each brand while uniting them under the modernized parent company identity. The successful collaboration led to REIT being retained to build out a third delivery-only restaurant, and the vibrant designs successfully helped the entities stand out in a competitive market.

Mil Gustos Hospitality Group