Case Study: Flood.io improves UX and conversions with reinteractive

Flood.io engaged the services of reinteractive to enhance the user experience and design of their web site.

Flood.io, a self-service load testing platform, engaged reinteractive to improve the UX and design of its web app. As the product grew quickly, key UI elements felt inconsistent and unclear, and the homepage, pricing, account flows, and test results experience no longer guided users effectively.

reinteractive redesigned Flood.io’s experience end to end, from research and wireframing to clickable prototypes and final visual design. They clarified signup and pricing, simplified account settings, improved flash flood messaging, made flood results easier to scan and filter, and refreshed the branding for consistency; the result was a more intuitive interface that improved customer conversions and gave Flood.io confidence to expand with new features.

Flood.io

Tim Koopmans

Flood.io