Case Study: Viejas Casino & Resort achieves emergency readiness and targeted staff communications with Regroup Mass Notification

Viejas Casino & Resort - Customer Case Study

Viejas Casino & Resort, a Kumeyaay Indian Tribe–owned casino, hotel and outlet center in Alpine, California, needed a more flexible way to reach thousands of 24/7 employees, security teams and tribal residents for emergencies and daily operations. The resort switched to Regroup Mass Notification’s mass-notification platform to gain better segmentation, multi-channel delivery and usability than its previous provider.

Regroup Mass Notification implemented a customizable, group-based alerting solution (email, SMS and automatic translation) for road-closure notices, wildfire warnings, benefits open enrollment and routine leadership messaging. The targeted approach and translation feature drove rapid engagement — more than one-third of employees registered on day one and the vast majority completed enrollment within the window — delivering faster, more reliable communication and improved operational readiness.

Viejas Casino & Resort

Rob Campbell

Communications Manager