Case Study: Thermacell boosts registrations and refill sales with Registria

Thermacell - Customer Case Study

Thermacell, a maker of leading spatial mosquito repellent products, aimed to significantly increase its product registration rates to build customer relationships and gather valuable first-party data for its CRM. Their challenge was to move beyond traditional, low-performing registration methods to identify customers and create opportunities for selling refills. They partnered with vendor Registria to address this.

Registria implemented its Photoregister solution, a modern digital onboarding experience that made registration easy via mobile channels like SMS and WhatsApp. This resulted in a 7X increase in registration rates and a 56% opt-in rate for marketing communications. By using the new CRM data to send personalized refill offers, Thermacell achieved a 17% click-through rate and saw an average cart size of $42 for post-registration purchases, creating a sustainable new revenue stream.

Thermacell

Kyle Adelman

Sr. Brand Marketing Manager