Case Study: Shinola Detroit boosts watch registrations and personalized guest journeys with Registria

Shinola improves their owner Onboarding Journey to connect with more guests

Shinola Detroit, a luxury design brand, partnered with vendor Registria to address the challenge of low product registration rates, which were below 15%. Their goal was to better identify their product owners to create more personalized communication and improve cross-functional access to this valuable customer data across their organization.

Registria implemented its PhotoregisterSM solution and helped Shinola redesign its owner onboarding journey, which included new in-product CTAs and sales team reinforcement. This resulted in registration rates more than doubling from under 15% to above 35%. The solution also led to a dramatically higher email engagement, with an average open rate over 78%, and reduced the workload on customer service and sales teams due to better data access.

Shinola Detroit

John Hurlahe

Sr. Brand Experience Manager