Case Study: Groupe SEB boosts registration rates and direct-to-owner sales with Registria

Groupe SEB is a large French consortium that produces and markets small appliance and housewares brands distributed globally

Groupe SEB, a large French consortium of appliance and housewares brands, faced the challenge of improving product registration rates. Their goal was to target product owners with personalized experiences to drive new revenue through direct-to-owner channels. To address this, they partnered with vendor Registria.

Registria implemented a multi-channel registration solution that included its Photoregister™ mobile service and targeted engagement programs. The results were significant, with double-digit growth in registration rates for brands like All-Clad. The campaigns generated an 8000% ROI, and one promotion drove $1M in new online sales. A company executive noted that these direct-to-owner initiatives now account for over 65% of their direct-to-consumer business.

Groupe SEB

Tom Guenther

Digital Marketing Manager