Case Study: iFIT boosts registrations and post-purchase revenue with Registria

By partnering with Registria, iFIT has connected with more customers and has grown postpurchase revenue streams

iFit, a global leader in connected fitness equipment and software, faced challenges in identifying product owners, shifting from brick-and-mortar retail to digital sales, and growing its post-purchase revenue streams. To address this, iFit partnered with vendor Registria to implement their Photoregister solution and create a more modern, digital-first onboarding experience.

Registria implemented a digital product registration system and built a predictive model to identify customers likely to purchase extended service plans. This solution led to significant results for iFit, including a 3X increase in registration rates and 4X revenue growth. The partnership also generated an 80% growth in sales during onboarding and a 361% return on investment from enhanced service plan offers.

iFit

Nick Palmer

iFit