Case Study: Insider Tour achieves maximised OTA sales and streamlined tour management with Regiondo

How Insider Tour maximises sales with OTAs

Insider Tour, founded in 1996 and run by John O'Leary since 2009, operates a broad portfolio of public, private, bus and museum tours and has seen online bookings climb from under 10% to almost 100% over the last decade. Managing that variety and expanding distribution through OTAs was a challenge, so Insider Tour turned to Regiondo and its all-in-one cloud booking software, including the Channel Manager, to centralise offers, guides and appointments and make tours bookable across multiple channels.

Using Regiondo, Insider Tour connects to OTAs like Viator, GetYourGuide, musement and headout, enabling smooth technical integration, quick handling of cancellations and a user-friendly workflow. The impact is clear: Insider Tour now sells 75–80% of tours through OTAs (15–20% via its own site) and benefits from increased reach and bookings — while accepting the trade-off of roughly 25% average OTA commission.

Insider Tour

John O'Leary

Managing Director