Case Study: Big Brothers Big Sisters of Connecticut boosts volunteer leads with Regan Communications

Big Brothers Big Sisters of Connecticut generates 500 leads in one year with Regan Communications

Big Brothers Big Sisters of Connecticut (BBBSCT) faced a challenge in using paid digital advertising to increase the number of male volunteer leads for its community-based program. They lacked the marketing technology to properly attribute their lead sources. Regan Communications was engaged to provide a cost-effective solution using paid media.

Regan Communications implemented Meta and Google advertising campaigns, leveraging prior experience to launch quickly. The solution generated nearly 500 highly qualified leads in one year for approximately $30,000 in ad spend, achieving a low average cost per lead of $60 and helping BBBSCT meet its annual volunteer goals. As a bonus, the organization's social media following and organic reach also grew significantly.

Big Brothers Big Sisters of Connecticut