Case Study: The Farmer's Dog boosts conversion and retention with Regal.io

58% More Dogs Received The Farmer’s Dog This Month

The Farmer’s Dog, a subscription organic dog food brand, wanted a better way to convert highly engaged prospects who were not self-serving on their site or emails. The team saw that prospects who spoke with customer service were much more likely to buy, but they lacked the tools to proactively reach high-intent users at key moments like abandoned cart.

Using Regal.io’s digital sales platform, The Farmer’s Dog triggered timely phone calls and text messages based on user behavior, with branded mobile Caller ID to improve answer rates. Regal.io helped the team connect with the right prospects in human conversations, driving a 58% lift in conversion, a 32% answer rate, and a 15% increase in month-one retention.

The Farmer's Dog

Manuj Goyal

Product Manager