Case Study: U.S. Army National Guard reaches teens with Refuel Agency's in-school media campaign

US Army National Guard reaches 1M+ students in a 6-month campaign with Refuel Agency

The US Army National Guard sought to reach teens in school to drive student recruitment. Refuel Agency addressed this challenge by leveraging its in-school media and out-of-home (OOH) advertising solutions to create awareness of the benefits of enlisting.

Refuel Agency deployed a large-scale, 6-month national campaign placing ads on over 2,900 boards in more than 1,700 high schools. This solution successfully generated over 995 million impressions and reached over 1 million students, effectively connecting the US Army National Guard with its target audience.

US Army National Guard