Case Study: T-Mobile Achieves Nationwide Military Reach with Refuel Agency

T-Mobile reaches military audiences with Refuel Agency in a 3-month campaign driving 57 million on-base impressions

T-Mobile, a telecommunications provider and proud supporter of the military, sought to promote a new 50% off discount for military service members and their families. They engaged Refuel Agency for strategic assistance in planning and executing a national out-of-home (OOH) campaign to effectively reach this specific audience.

Refuel Agency utilized insights from its Military Explorer Series to design a campaign focused on on-base OOH placements and military print publications. The solution involved targeting highly trafficked areas on over 67 key bases and placing full-page ads in major market newspapers. The campaign achieved over 57 million on-base OOH impressions and an additional 69 million print impressions, successfully delivering T-Mobile's offer to 1.7 million military members and spouses.

T-Mobile