Case Study: Spotify reaches college students and drives awareness with Refuel Agency

Spotify reaches 1M students and 11M impressions with Refuel Agency

The customer Spotify sought to launch a national campaign to create awareness and buzz for its new student discount. Their challenge was to effectively reach college undergraduate students to promote their Premium streaming service. To address this, they partnered with the vendor Refuel Agency.

Refuel Agency implemented a solution using on-campus media, owned out-of-home placements, and a network of student brand ambassadors. Their campaign reached 1 million students across 27 campuses, generating 11 million impressions. The results showed significant measurable impact, with over half of the students reached stating they would use the service and more than two-thirds planning to tell a friend about the promotion. Refuel Agency successfully met Spotify's awareness goals through this targeted approach.

Spotify