Case Study: Purchasing Power boosts federal employee registrations and brand awareness with Refuel Agency

Purchasing Power boosts registrations with Refuel Agency and cuts CPA over 200x

The customer, Purchasing Power, sought to increase brand awareness and drive registrations from government employees. The vendor, Refuel Agency, addressed this challenge using its Military Explorer Series™ data and a mix of on-base out-of-home, digital, and experiential marketing solutions.

Refuel Agency implemented a hyper-focused campaign using strategically placed on-base media, wrapped vehicles, a sweepstakes, and targeted digital ads. This strategy delivered 48,000 experiential impressions, 1.8 million on-base OOH impressions, and 2.8 million digital impressions. Most significantly, Refuel Agency was able to decrease the client's cost per acquisition by over 200 times.

Purchasing Power