Case Study: PromGirl boosts online prom dress sales with Refuel Agency’s High School In-School Media Network

PromGirl reaches 250M impressions across 1,400 high schools with Refuel Agency

PromGirl, an online prom dress retailer, sought to boost its sales by marketing to high school girls during the prom season. To achieve this, they partnered with the Refuel Agency and leveraged its proprietary High School In-School Media Network.

The Refuel Agency implemented a targeted campaign using its in-school media boards, which were placed in nearly 1,400 high schools across the nation. This solution generated over 250 million impressions and successfully drove traffic to PromGirl's website. The campaign was so effective that Refuel earned the privilege of running PromGirl's marketing on a recurring annual basis.

PromGirl