Case Study: P&G reaches college freshmen and builds brand loyalty with Refuel Agency

P&G reaches 1M+ college students with Refuel Agency

The customer P&G sought to capture incoming college freshmen as new consumers to build brand recognition and loyalty. They partnered with the vendor Refuel Agency to address this challenge through a targeted sampling campaign.

Refuel Agency implemented a solution using its college dorm marketing network to distribute gender-specific product sampling kits. Their team of undergraduate marketers delivered these kits directly to students through resident advisors, reaching over 1 million students across 732 campuses. This approach successfully created brand awareness for P&G in an organic, student-centric way during the critical first week on campus.

P&G