Case Study: Old Spice achieves teen athlete brand awareness and an 81% sales increase with Refuel Agency

P&G - Old Spice drives 81% more purchases with Refuel Agency

The customer, P&G's Old Spice, sought to create a deodorant sampling program to build brand awareness among teen males. They partnered with Refuel Agency to address this challenge, leveraging the vendor's expertise in experiential marketing and their proprietary Gen Z Explorer Series™ data.

Refuel Agency designed and deployed a national in-school sampling and promotions campaign at 10,000 high schools. This long-running, award-winning program featured branded football-themed materials and drove an 81% increase in Old Spice purchases over its ten-year duration.

P&G - Old Spice