Case Study: Nissin Foods boosts college brand awareness with Refuel Agency student ambassadors

Nissin Foods reaches 200,000 students with Refuel Agency

Nissin Foods sought to create authentic brand connections with college students and differentiate its new Cup Noodles flavor from competitors. To meet this challenge, Nissin partnered with Refuel Agency to leverage its student ambassador strategies.

Refuel Agency implemented a campaign using its team of certified student ambassadors to host on-campus activities and manage social media efforts. This solution successfully reached 200,000 students across 11 campuses, distributed over 16,000 samples, and garnered 115,000 social impressions, creating significant brand awareness for the new product.

Nissin Foods