Case Study: Face the Issue sparks student mental health awareness with Refuel Agency

Face the Issue reaches 17M+ impressions across 55 schools with Refuel Agency

Face the Issue, a mental health awareness organization, faced the challenge of breaking the stigma surrounding mental health to spark productive conversations among college students. They partnered with the Refuel Agency, which utilized its College Explorer Series research and deployed an integrated campaign using on-campus out-of-home and digital advertising.

Refuel Agency implemented a national campaign across 55 schools using strategic out-of-home placements and digital tactics on platforms like Instagram and YouTube. The solution delivered over 17 million impressions, successfully raising widespread awareness for the client's mission and reaching their target audience of college students effectively.

Face the Issue