Case Study: Delaware Health and Social Services educates teens on anti-vaping with Refuel Agency

Delaware Health and Social Services boosts teen anti-vaping engagement with Refuel Agency, driving 105% CTR lift

The customer, Delaware Health and Social Services (DHSS), wanted to educate high school students across the state on the dangers of vaping. They engaged Refuel Agency and its digital marketing services to address this challenge.

Refuel Agency implemented a targeted digital solution using its proprietary first-party teen data. The campaign delivered multiplatform advertisements via desktop, mobile, and video to teens in Delaware. This strategy by Refuel Agency drove a 105% CTR lift, successfully creating statewide awareness with over 10,000 site visits and 160,000 video completions.

Delaware Health and Social Services