Case Study: Casio boosts holiday watch sales with Refuel Agency's military-targeted out-of-home campaign

Casio drives 2.5 million impressions in 28 markets with Refuel Agency

Casio sought to drive holiday sales for its new line of shock-resistant watches to a military audience. The vendor, Refuel Agency, utilized its out-of-home cinema solutions to address this challenge.

Refuel Agency implemented a targeted video advertisement campaign in movie theaters across 28 key markets. The solution leveraged proprietary data to reach military males aged 18-49 during previews. This strategy achieved over 2.5 million impressions for Casio during the busy holiday shopping season.

Casio