Case Study: BodyBuilding.com boosts military audience engagement with Refuel Agency

BodyBuilding.com boosts military engagement with Refuel Agency, reaching 4.6 million personnel

BodyBuilding.com sought to increase brand awareness and promote its military discounts to drive sales from military members and their dependents. They partnered with Refuel Agency, which utilized its military marketing services and proprietary relationships to address this challenge.

Refuel Agency implemented a solution using on-base branding, sampling events, and in-person engagements, informed by their Military Explorer Series™ data. This campaign successfully reached 4.6 million military personnel, achieved 315,000 impressions, and distributed 20,000 samples, effectively integrating the brand into the military community.

BodyBuilding.com