Case Study: beIN Sports reaches Hispanic audiences with Refuel Agency

beIN Sports reaches Hispanic audiences with Refuel Agency for 13M impressions across 12 major markets

beIN Sports sought to reach U.S. Hispanic audiences through traditional print media to advertise a culturally significant soccer match between Barcelona and Real Madrid.

Using its Hispanic Explorer Series data and exclusive publication partnerships, Refuel Agency deployed a 360° print campaign in USA Today and local Hispanic newspapers. The campaign created 13 million impressions specifically for Hispanic audiences across 12 major markets.

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