Case Study: Albertsons reaches college students and parents with targeted email campaigns from Refuel Agency

Albertsons reaches college shoppers with Refuel Agency's 4.6M targeted emails

The grocery retailer Albertsons, along with its brands Safeway and Vons, sought to promote its new online grocery delivery service to a key demographic: college undergraduates and their parents. To address this challenge, they partnered with Refuel Agency, which utilized its email marketing service to execute a targeted campaign.

Refuel Agency deployed a strategic email campaign, sending 4.6 million targeted messages to students and parents associated with 70 universities and community colleges nationwide. This solution, powered by Refuel's first-party data, achieved an average open rate of over 17% and a click-through rate of 2.44%. The campaign successfully raised awareness of the grocery delivery service and brought new customers to local Albertsons stores.

Albertsons