Case Study: Watco boosts brand awareness and FM engagement with Refresh PR

Watco secures 61 brand mentions with Refresh PR

Watco, a market-leading manufacturer of industrial floor repair and coatings, challenged Refresh PR to develop a new campaign to increase brand awareness and educate its key audiences, including facilities managers and adjacent sectors. The goal was to cement Watco's position as an industry thought leader by sharing new research insights and actionable recommendations.

Refresh PR implemented a 12-month campaign that expanded on the successful "Lifting the Lid" concept. The solution included market research, content creation, media relations, and media buying to distribute the insights. The results significantly exceeded all KPIs, delivering 61 brand mentions, 45 backlinks, and over 12,800 click-throughs, successfully establishing Watco as a trusted advisor.

Watco