Case Study: The Boys’ Brigade boosts awareness and social engagement with Refresh PR

The Boys’ Brigade boosts social engagement 73% with Refresh PR

The Boys’ Brigade, a Christian youth organisation, faced the challenge of increasing awareness within local communities and encouraging more people to get involved following a government grant. They appointed Refresh PR to run a PR campaign with the objectives of raising national and local awareness, developing clear messaging, and boosting volunteer and member recruitment.

Refresh PR implemented a multi-pronged campaign with two core workstreams: creating resources for internal engagement and executing external awareness activities. This included social media content, media relations, and a focus on the organisation's 140th anniversary. The results for Refresh PR included engaging over 12,000 volunteers, a 73% increase in social media engagement, and nearly 1,000 new social media followers.

The Boys’ Brigade