Case Study: Polypipe Building Products boosts housing sector influence with Refresh PR

Polypipe Building Products earns 35 pieces of trade coverage with Refresh PR

Polypipe Building Products, a UK manufacturer of plumbing and drainage systems, needed to increase its visibility and influence among housebuilders and specifiers to be seen as a trusted authority. The challenge for vendor Refresh PR was to reach this dispersed audience and position Polypipe as a leading voice on housing regulation and sustainability.

Refresh PR developed an integrated "Housing for the Future" campaign centered on intimate roundtables and thought leadership. The solution included event management, PR, and content creation. The results included 35 pieces of trade coverage, direct engagement with 30 major firms, and a 40% open rate for their LinkedIn newsletter. Refresh PR successfully shifted Polypipe's perception from a product supplier to a knowledge partner.

Polypipe Building Products