Case Study: Polypipe Building Products boosts awareness and engagement with Refresh PR

Polypipe Building Products drives 120,330 video views with Refresh PR

Polypipe Building Products, a manufacturer of energy-efficient heating solutions, faced the challenge of establishing itself as the authority on new building regulations and modernizing its brand to appeal to a new generation of installers. The company appointed Refresh PR to lead a communications campaign focused on the updated Part L regulations, with core objectives of building brand awareness and utilizing modern PR channels.

Refresh PR addressed this by creating a social media-first campaign titled "A Question of Regs," which featured an engaging game show format filmed with trade influencers in a boxing gym. This approach translated complex regulations into digestible video content. The results for Refresh PR were significant, including over 120,000 video views, 3,800+ social engagements, and a coverage circulation of over 4.2 million, successfully positioning Polypipe as a modern industry leader.

Polypipe Building Products