Case Study: Manchester Digital engages 250 businesses with Refresh PR

Manchester Digital engages 250 businesses with Refresh PR

Manchester Digital, an independent trade association for digital and technology businesses in the North West, faced the challenge of raising awareness for its Digital Futures campaign. The initiative aimed to encourage more young people to consider a digital career by engaging local businesses. They enlisted Refresh PR to devise a strategy to meet an ambitious goal of getting 250 businesses involved.

Refresh PR created a pledge-based community campaign, inviting businesses to become 'Digital Futures Ambassadors'. The solution combined strong press coverage, social media takeovers, and business outreach. The campaign was a success, with 250 businesses signing the pledge, over 1200 social media engagements, and 40 pieces of press coverage. Refresh PR delivered these results through strategic planning, creative ideation, copywriting, and digital PR services.

Manchester Digital