Case Study: Keenan Recycling drives food waste recycling awareness with Refresh PR

Keenan Recycling boosts web traffic 1,246% with Refresh PR

Keenan Recycling, a food waste recycling business, faced the challenge of raising its national profile and positioning itself as a leader ahead of new legislation mandating food waste recycling in England and Wales. The company enlisted Refresh PR to increase awareness among key sectors like care homes, hospitality, and food retail and to amplify its net zero agenda.

Refresh PR addressed this by organizing a targeted roundtable event to engage key decision-makers, supplemented by market research reports and press releases to establish thought leadership. The solution successfully generated 53 pieces of trade coverage, secured 25 key industry contacts, and led to a high-level meeting with the Welsh Government. The campaign also drove a 1,246% increase in web traffic and significantly boosted social media engagement. Refresh PR delivered a comprehensive strategy that positioned Keenan Recycling as an expert in its field.

Keenan Recycling