Case Study: Eurocell generates 150 sales leads with Refresh PR's Future Homes campaign

Eurocell generates 150 sales leads with Refresh PR

Eurocell plc, a UK-based manufacturer and distributor of PVC-U building systems, approached Refresh PR to help them reach a new audience of architects and specifiers. The challenge was to generate qualified leads from this key demographic that the company had traditionally struggled to engage.

Refresh PR devised and implemented the 'Future Homes' lead-generation campaign, which included market research, an event, and a whitepaper. The 12-month campaign delivered significant results for Eurocell, including 150 qualified sales leads, 60 pieces of media coverage, and over 4000 unique visitors to the campaign webpage. The campaign also achieved a cost per lead of approximately £22 and generated 39 valuable links back to the Eurocell website to aid SEO.

Eurocell