Case Study: Etex builds awareness and engagement for its new factory with Refresh PR

Etex boosts factory launch reach with Refresh PR: 19,846 views and 35 pieces of coverage

Etex, a global lightweight construction materials manufacturer, faced the challenge of promoting one of its largest-ever plant investments to both internal and external audiences. The company tasked Refresh PR with developing a creative campaign to build awareness for its new, sustainability-led UK plasterboard factory and to humanize the business behind its Siniat brand.

Refresh PR conceived and produced a four-part video docuseries titled "The People Behind the Plasterboard," which followed the factory's progress through the stories of five Etex team members. This content was distributed across the company's website, LinkedIn, YouTube, email, and internal channels, supported by event management and media relations. The campaign achieved significant results, including nearly 20,000 video views, 312 social engagements, and 35 pieces of press coverage, successfully engaging stakeholders and positioning Etex as an industry leader.

Etex