Case Study: Dog & Bond achieves festive gift guide coverage with Refresh PR

Dog & Bond secures 37 pieces of Christmas coverage with Refresh PR

Dog & Bond, a business offering home-baked dog treat kits, approached Refresh PR to increase awareness and drive sales in the lead-up to the Christmas season. Their challenge was to secure high-quality festive gift guide coverage and position their products as an experience-led gift for pet owners.

Refresh PR implemented a targeted Christmas PR campaign, focusing media outreach on journalists compiling festive gift guides and seasonal features. The strategy successfully secured 37 pieces of coverage, with 33% appearing online and generating 100 valuable backlinks. This effort significantly increased brand visibility, supported direct sales, and led to the products being stocked in 11 Lakeland stores nationwide.

Dog & Bond