Case Study: Brand of Brothers secures trade coverage for five product launches with Refresh PR

Brand of Brothers secures 5 The Grocer features with Refresh PR

Brand of Brothers, a company specializing in launching ice cream brands, faced the challenge of securing meaningful media coverage for five separate product launches in a short timeframe without the announcements competing with each other. They appointed Refresh PR to manage this and achieve coverage in the key industry publication, The Grocer, to raise awareness among supermarket buyers.

Refresh PR implemented a strategic media relations campaign by opening a direct dialogue with The Grocer's editor to schedule the announcements. They built a communications plan aligned with supermarket listing dates and secured earned editorial coverage for all five launches. The results included five pieces of coverage in The Grocer across its online, print, and social channels, achieving 100% of key messages and additional thought leadership for the client.

Brand of Brothers