Case Study: BBF Limited boosts brand awareness and profile with Refresh PR

BBF Limited drives 55 million opportunities to see with Refresh PR

BBF Limited, a leading UK manufacturer of ambient cakes and desserts, faced the challenge of building its company profile and communicating its new brand identity and successful business turnaround to key stakeholders and markets. To address this, they appointed the vendor Refresh PR for strategic communications support, including consultancy and media relations.

Refresh PR implemented an ongoing profile-building campaign that leveraged the CEO as a key spokesperson across print, online, broadcast, and social media. The results included 31 pieces of coverage, 55 million opportunities to see, and high-profile broadcast appearances on Sky News and BBC outlets. Refresh PR also secured over 82,500 LinkedIn impressions and 900 engagements with the CEO's page, effectively communicating all key messages.

BBF Limited