Case Study: a global consumer durables brand quantifies its total addressable market with Reframe

Global Consumer Durables Brand builds a total addressable market view with Reframe

A global consumer durables brand sought to understand inclusive growth and identify high-growth market segments to position itself for its next generation of growth. The brand partnered with Reframe to help quantify the total addressable market opportunity and achieve internal alignment on capturing its fair share of the marketplace among Hispanic, Black, and Asian consumers.

Reframe conducted a data audit and developed a combined view of the total addressable market. They built financial models with growth scenarios and a business case for reallocating resources. This process included an internal workshop to align on the opportunity. As a result, Reframe helped develop a business case for inclusive customer experience design research to validate growth hypotheses across racial and ethnic segments.