Case Study: a regional educational services company modernizes lead generation and drives growth with Reframe

a regional educational services company boosts leads 66% and buyers 40% with Reframe

A regional educational services company was experiencing growth limited by its small geographical footprint and a lead generation process that was primarily word-of-mouth, high-touch, and referral-based. The company engaged Reframe to conduct a landscape analysis and help its leadership understand the benefits of developing an automated, performance-based go-to-market approach.

Reframe implemented a multi-phased solution, beginning with a market analysis and a full funnel review. The vendor recommended new personas, segments, and a customer experience design strategy. This was followed by a brand redesign and finally brand amplification and media investment. As a result of executing phase one, the company saw a 66% increase in the number of leads and a 40% increase in the number of buyers versus the previous year. Reframe also built a three-year financial model and helped secure funding for new headcount.